LG 43 Inch UR78 4K Ultra HD Smart TV with HDR, AI Sound & webOS

LG 43 Inch UR78 4K Ultra HD Smart TV with HDR, AI Sound & webOS

Experience next-level entertainment with the LG UR78 Series 4K UHD Smart TV. With crisp Ultra HD resolution and HDR technology, every movie scene looks sharper, brighter, and more vibrant. The AI Sound Pro transforms standard audio into rich virtual 5.1 surround sound, bringing cinema-style immersion right into your living room.

Powered by LG’s a5 AI Processor 4K Gen6, this smart TV intelligently enhances visuals and audio while giving you fast access to your favorite streaming apps like Netflix, Disney+, Prime Video, and more via the sleek webOS platform. Whether you’re watching, gaming, or browsing, the LG UR78 delivers performance and style

Key Features:

4K Ultra HD Resolution (3840 x 2160) – 4x sharper than Full HD for stunning clarity

Active HDR & Filmmaker Mode – Enhanced contrast and cinema-accurate visuals

AI Sound Pro – Virtual 5.1 surround for immersive audio

Game Optimizer – Auto-adjusts settings for smoother, lag-free gameplay

a5 AI Processor 4K Gen6 – Real-time upscaling and image enhancement

AI Acoustic Tuning – Adjusts sound to fit your room using the remote’s mic

webOS Smart Platform – Fast access to Netflix, Prime Video, YouTube, and more

Voice Control Support – Works with Google Assistant, Alexa, and Apple AirPlay

Specifications :

Display:

Size: 43 inch

Resolution: 3840 x 2160 (4K UHD)

Panel Type: Direct LED

Refresh Rate: 50Hz

HDR: Active HDR, HDR10 Pro, HLG

Processor: α5 AI Processor 4K Gen6

Audio:

Output: 20W (2 x 10W)

Speaker System: 2.0 Channel, Down-Firing

AI Sound: Virtual 5.1 Surround

Audio Features: DTS Virtual:X, Clear Voice Pro, Bluetooth Audio

Smart Features:

OS: webOS 23

App Support: Netflix, YouTube, Prime Video, Disney+, Apple TV

Voice Assistant: LG ThinQ AI, Google Assistant, Amazon Alexa (region dependent)

Screen Share: Yes

Home Dashboard & Quick Access: Yes

Connectivity:

HDMI: 3 Ports (HDMI 2.0 with eARC support)

USB: 2 Ports

Bluetooth: Version 5.0

WiFi: 802.11ac (Wi-Fi 5)

Ethernet (LAN), Optical Audio Out, RF In

Tuner:

Digital: DVB-T2 / C / S2

Analog: Supported

EPG & Teletext: Yes

Design & Power:

Bezel: Thin Bezel Design

Power Supply: 100~240V AC, 50/60Hz

Standby Power: <0.5W

Dimensions & Weight (43” Model):

Without Stand: 967 × 564 × 57 mm

With Stand: 967 × 621 × 200 mm

Weight: 8.8 kg

What’s in the Box:

LG UR78 4K Smart TV

Remote Control

2 x AAA Batteries

Power Cable

TV Stand / Base

User Manual / Quick Start Guide